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Senior Digital Lead
Seattle based digital leader
Emmy-winning digital storyteller passionate about connecting people through impactful content.
From breaking newsrooms to multi-market radio, built strategies that grow audiences, inspire teams, and elevate brands.
2021 - PRESENT
KIRO 7 News (CBS)Digital Lead
2000 - 2006
iHeartRadioRegional Digital Program Director
2014 - 2018
someecards.comFreelance Contributing Writer
2015 - 2015
National LampoonFreelance Contributing Writer
Key skills and experience
Expert in fast-paced digital and social media operations, team leadership, and data-driven strategy that grows audiences, strengthens coverage, and elevates newsroom performance.
Digital Media
Drive fast, strategic, high-impact digital coverage across all platforms.
Social Media
Lead engaging, real-time social content that grows audience and impact.
Management
Develop and empower high-performing teams that excel under pressure.
Digital Strategy
Drive data-informed decisions that grow audiences and strengthen newsroom impact.
Highlighted Projects
Develop original, research-driven digital and broadcast stories from across the Pacific Northwest, combining archival reporting and narrative writing, custom videos for radio promotions, and other personal projects.
Use of Adobe After Effects for intro of 'Zoombershoot' online radio station concert.
Sourced a little-known chapter in local baseball history, connected with the original mascot performer, gained archival access through the Seattle Mariners and local museum, then wrote and produced the full story from lead idea through final publish. [Story]
Wrote content for someecards.com for nearly four years. I was paid $25 for the example above.
Custom-built and mobile-friendly website for my wedding, using HTML5. [sayingido2023.com]
Routinely first, online and reported before other major local news outlets, including the Seattle Times, KOMO, KING, and FOX.
Custom design for local radio benefit concert. Used for promotions, lanyards, shirts, and other materials.
Use of Adobe After Effects to create promotional video for Seattle morning radio show.
Unearthed a nearly 50-year-old sports mystery, traced the elusive contest winner who named the Seattle Mariners, researched through archives, public records and family outreach, and worked with club and local contacts to bring the story to life. [Story]
Getting in touch
shawno@gmail.com
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